Unlocking Opportunities: A Guide to Owning an Amul Franchise and Dealership

 India’s dairy industry is vast and ever-growing, with Amul standing tall as a trusted household name. From milk and butter to ice creams and chocolates, Amul has become synonymous with quality and affordability. For aspiring entrepreneurs, entering this space through Amul's business model can be a lucrative and reliable choice.

Amul operates its business through a unique and efficient distribution system. Rather than opting for traditional franchise fees or royalties, Amul enables individuals to partner through its retail models. These include Amul Preferred Outlets (APOs), Railway Parlours, and Ice Cream Scooping Parlours. With minimal investment, individuals can begin selling Amul products directly to customers. The low-risk nature of this model, combined with the backing of a nationally recognized brand, makes it an attractive proposition.

Investing in an amul franchise doesn’t require a massive financial commitment. For instance, starting a basic Amul outlet may cost between ₹2 lakhs to ₹6 lakhs, depending on the type and size of the store. The franchisee earns retail commissions that range from 2.5% on milk to around 20% on products like ice creams and pouch milk. This structure allows for steady profits without any hidden charges or royalty payments to the company.

To take this opportunity forward, the application process is simple and transparent. Interested candidates can apply online via Amul’s official website or approach their regional offices. It is essential to have a suitable shop location in a high-footfall area such as marketplaces, school zones, railway stations, or residential complexes. Amul provides complete branding, deep freezers, and training support, ensuring that even first-time business owners are not left in the dark.

On the other hand, an amul dealership focuses more on distributing Amul products to retailers and outlets within a particular region. This model involves a slightly higher investment compared to franchise outlets but promises greater returns due to larger product volumes. Dealerships are vital to Amul’s supply chain and play a significant role in keeping the product flow uninterrupted across various regions.

Dealers are expected to maintain adequate storage facilities and a transport vehicle for deliveries. In return, Amul provides consistent stock supply, brand support, and attractive trade margins. Many existing dealers have successfully grown their operations over the years and expanded their networks under the Amul banner.